What Is Search Engine Optimization / SEO FULL DETAILS
The first 200 people to use the coupon code WPBVIP will get 50% off MonsterInsightsAre you finally ready to tackle SEO and increase traffic to your site? Well, keep reading. In these articles, we will cover what SEO is and how you can use it to increase traffic to your blog.
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| WHAT IS SEO? FULL DETAILS |
In a recent survey, many of you asked us to create content that will help you increase traffic for your website. One of the best ways to do that is to optimize your site for search engines and in this series, we will cover everything you need to know to get started with SEO and by following the tips in this series, you could easily add 1,000 more visitors to your website in a month. So let dive in. If done research on how to increase traffic to your website, You have probably seen everybody talking about " Improve your SEO" on your site but what does that really mean?
What is SEO?
Seo stands for Search Engine Optimization or just how easy it is for Google to find your website. Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex but 90% of searches are done on Google. So that is usually what we will be talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index them in their catalog. It was very similar to when you have a book and at the end of the book you have an index where it tells you where everything was talked about and the location. That is pretty much Google and their indexing system as well on the web in the cloud. So let take a look at an example.Now, this is a typical search page with results. You can see that these reads, this is what are known as a knowledge graph and what are doing is it repelling in a result that might be further down on the page but since Google thinks it is answering the query really well get shown up here as well as down further on the page. Then below all of that, you have organic results. Typically they are about ten organic results on one page and organic listings simply mean that these results paid at all. They show up on Google because they have has done a good job of telling Google that this page is about this particular query. Then you have a people also ask area and this simply shows the related searches that people will do on this topic. Now, fewer than ten percent of people will actually ever click on the next page. If they find what they are looking for on the first page they simply adjust their search criteria and that is why Google an added in these people Also Asked area and here are the biggest why SEO is so important for your website. These top three organic results, they get over 70% of all the clicks.
This first position usually gets the bulk of the clicks. Between 35% and 40%.The second will get between 15% and 20% and then the third position will get around 10%. So, that is why it is so important to make sure that your website is first on Google. But, how does Google even determine what should go on the first page? The biggest factor is relevancy. You want to make sure that your website is exactly what the searcher is looking for when they are searching for Google. Now Google uses over 200 factors to determine that are relevant in their algorithms and there are no way that going to be able to cover all of those but if we can concentrate on a few then we have a fighting chance to get seen in the search results. In addition to relevance you also want to make sure that your site is useful. All that means is that when a user clicks on your site, the information that they are looking for is easily found. Think about the last time you did a search. If you went to a page that you thought had the answer but you had a hard time finding it on the page, did you stick around? Most people will click back and go look for a different answer. So make sure that your site is also useful and that you have arranged the answers for the topic in a meaningful way that are easier for readers to find what they are looking for. So there are two main ways that you can work on SEO on your website and They are called on-page SEO and off-page SEO.
On-Page SEO
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| ON PAGE SEO |
On-Page SEO is simply telling Google and the reader that you have everything that they are looking for. You have all the indicators that they are looking for and really, this just means you have all the right keywords on your site. Now,on-page SEO is easier to deal with because most of the changes needed are within your control. For instance, if your site isis about barbeque then you want to make sure that your site has the right keywords in the title, in the body, in the image descriptions, it also means you have supporting keywords in it like BBQ recipes, grill temperatures, types of meat, best bbq grills and everything else that is related to that topic. Throughout this blog, series we will cover all the ways that you can do on-page SEO so you can get started soon.
And the cool thing is, if you already have a website with some articles on it then you maybe just a few tweaks away from seeing massive results with your traffic.
Off-Page SEO ?
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